Sustainable Growth Hacking vs Growth at All Costs: Striking the Balance
In the fast-paced world of digital marketing, the term "growth hacking" has become synonymous with rapid and exponential business growth. However, there is a growing debate within the industry about the sustainability of such growth hacking practices. This article explores the differences between sustainable growth hacking and the "growth at all costs" approach, weighing their pros and cons to help businesses find a balance that ensures long-term success. Sustainable Growth Hacking: Building for the Future Sustainable growth hacking is an approach to marketing that focuses on achieving long-term, organic growth through strategic and ethical means. It prioritizes building a strong